Consumers don’t just want to buy something, they want a great customer experience that complements the product or service. This is why it’s important to deliver a level of customer experience that delights customers and builds an everlasting relationship with customers that builds trust, satisfaction and loyalty. Omnichannel Customer Experience is the new expectation in retail. To stay competitive in a world where consumers have a growing number of channels to choose from, retail companies must understand the why, how, when, and what behind their omnichannel customers’ behavior.
Wavelet algorithms generate an understanding of customer transactional behavior across all digital channels to create engaging and contextual experiences across the customer lifecycle that drive repurchase, basket size & cross-channel growth.